PRIVACY POLICY STATEMENT

Definitive Technology its subsidiaries and affiliate companies (“Definitive”) understand that the protection and use of information provided by you to Definitive is important to you. Definitive is committed to maintaining your privacy. This Privacy Policy Statement sets out our information collection, use and dissemination practices for website (the “Website”). By visiting the Definitive Website you are accepting the practices described in this Privacy Statement and hereby grant your consent to collect this information. Please read this Privacy Policy Statement to understand how Definitive collects, uses and disseminates information through our Website.

What Personal Information About You Does Definitive Collect?

The information we learn from customers helps us personalize and continually improve your shopping experience. Here are the types of information we gather.

Information You Give Us:

We receive and store any information you enter on this Website or give us in any other way. This information includes demographic information and contact information such as names, addresses, phone numbers, fax numbers and email addresses. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features or conduct transactions.

Information Automatically Collected:

Definitive may also automatically collect non-personal information and data through the use of Cookies. Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognize your browser and to enhance your experience using our Website. Through cookies, a website can recognize repeat users, facilitate the user’s access to and use of the Website, and allow a site to track usage behavior. Examples of the information we may collect and analyze include the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information such as browser type and version, operating system, and platform; purchase history, which we sometimes aggregate with similar information from other customers.

The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, cookies allow you to take full advantage of some of our Website’s features, and we recommend that you leave them turned on. Definitive uses one or more companies to place advertisements for our products and services and those of third parties on our Site and third-party sites. Cookies and other technologies such as Web beacons or tags are used to measure the effectiveness of our ads and to determine the display of content and advertising to you based on your interests both on our site , as well as on third-party sites where you may visit. To support this interest based advertising solution, we, and companies who we have contracted with, may use anonymous information about your visits to our and other Web sites. The information collected and used by this process is always anonymous, and does not enable any third-party to identify you individually.

How is Collected Information Used?

We use the information that you provide for such purposes as responding to your requests, fulfilling your orders, customizing future shopping for you, improving our stores, and communicating with you.

Does Definitive Share Information?

Definitive is not in the business of selling your information to others. We share customer information only as described herein. We have controls that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

How Do I Grant Consent?

You hereby grant consent for Definitive to collect the information as set out in this Privacy Policy Statement. Other than as set out above, you will not receive notice when information about you might go to third parties, and you will not have an opportunity to choose not to share the information. You may withdraw or limit you consent by contacting Definitive at info@DefinitiveTech.com. Although it is our hope that you find the display of advertising to you based on your anonymous interests valuable, if you would prefer not to participate in the services offered through these solutions, you can always opt-out of this activity by visiting the Network Advertising Initiative (NAI) website.

What About Children?

It is Definitive’s intention that our Website be use only by adults. Definitive does not sell products for purchase by children. If you are under 18, you may use the Website only with the involvement of a parent or guardian. Definitive does not knowingly send direct mailings to anyone under the age of 16.

What About Other Policies and Revisions?

If you choose to visit our Website, your visit and any dispute over privacy is subject to this Notice and our Terms of Use which are incorporated herein by reference, including limitations on damages, arbitration of disputes, and application of the law of the state of California. We encourage you to familiarize yourself with this policy.